Seller's Permit (Sales Tax Registration)
Required for any business selling, leasing, or renting tangible personal property or taxable services in Wisconsin. The seller's permit authorizes collection and remittance of Wisconsin state and county sales tax (currently 5% state + 0.5% county).
How to Get a Seller's Permit (Sales Tax Registration) in Wisconsin
| Issuing Body | WI DOR |
| Initial Fee | $20 |
| Exam Required | No |
| Application | Apply online → |
License Lookup & Verification
Verify a seller's permit (sales tax registration) holder's credentials through the Wisconsin DSPS online license lookup tool.
Verify a License →Frequently Asked Questions — Seller's Permit (Sales Tax Registration)
Do I need a seller's permit for my Wisconsin business?
If you sell tangible personal property, certain digital goods, or taxable services in Wisconsin, you need a seller's permit. This includes retail stores, online sellers shipping to Wisconsin, restaurants, and many service businesses. Exempt businesses include those selling only non-taxable items like groceries or prescription drugs.
How much does a seller's permit cost in Wisconsin?
The registration fee is $20. If you have a history of delinquent taxes or are in certain industries, a security deposit of up to $50,000 may be required. Most new businesses only pay the $20 fee.
Can I apply for a seller's permit online in Wisconsin?
Yes. Wisconsin offers online registration through the Department of Revenue website. Most applications are processed within 5-10 business days. You can also apply by mail using Form BTR-101.
What is the Wisconsin sales tax rate?
Wisconsin has a 5% state sales tax rate plus a 0.5% county tax in most counties (not all). Some counties do not impose the county portion. The combined rate in most locations is 5.5%. There are no additional municipal sales taxes in Wisconsin.
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